Google Ads Agency in San Diego
Post Media is a Google Ads agency serving businesses in San Diego. We build and manage search campaigns in English and Spanish with conversion tracking set up first, so budget decisions are based on calls, form leads, and sales rather than clicks. If you already run Google Ads, we start with an audit of what is working and what is wasting spend.
Google Ads in the San Diego Market
According to U.S. Census Bureau QuickFacts for San Diego city (accessed October 2026), about 29.8% of residents are Hispanic or Latino and 39.0% of residents age 5 and older speak a language other than English at home (2020–2024 American Community Survey). Those are population figures, not your customer profile, so we check them against your own customer and search data.
Search competition in San Diego varies widely by service and neighborhood, so we set location targeting around your real service area and check search-term reports for queries from outside it. Spanish-language ad groups are added when your search data and customers show demand.
Post Media serves businesses across San Diego. Our published business address is nearby, at 941 Orange Ave, #329, Coronado, CA 92118.
What Our Google Ads Management Includes
- Account audit of structure, search terms, bidding, ad assets, and conversion actions.
- Keyword research in English and Spanish, including local and service-specific searches and negative keywords.
- Campaign build: ad groups, responsive search ads, assets, location targeting, and schedules.
- Conversion tracking for forms and calls, connected to Google Analytics and, where possible, your CRM.
- Landing page recommendations that match each ad group’s intent and language.
- Ongoing optimization and reporting on cost per qualified lead, not just click-through rate.
Running Google Ads in English and Spanish
Spanish-language search volume for a service is usually smaller than English and, in some markets, less competitive, and some customers search in English but prefer a Spanish conversation. We separate campaigns or ad groups by language so budgets and results stay visible, write Spanish ads natively, and send each ad to a page and form in the same language. Your Google Ads account language settings, ad copy, and landing pages all need to line up for Spanish campaigns to work.
How We Manage Google Ads Campaigns
1. Audit and tracking setup
We confirm which conversions matter, fix or install form and call tracking, and review historical search terms and spend.
2. Keyword and campaign plan
We map English and Spanish keywords to services and locations, set negatives, and propose the campaign structure and budget split.
3. Build and launch
We write ads, set up assets, targeting, and bidding, check landing pages and tracking, and launch after your approval.
4. Optimize and report
We review search terms, bids, ads, and budgets on a regular schedule and report cost per lead and lead quality alongside platform metrics.
Ad Spend, Management Fees, and Ownership
Your ad spend is billed by Google and is separate from Post Media’s management fee. The Google Ads account and its data stay in your name. The proposal lists campaigns, languages, reporting cadence, and what we need from you: account access, call and form details, and feedback on lead quality from your team. We do not promise a fixed cost per lead or a guaranteed position.
Serving San Diego Businesses
Related services: Hispanic advertising, paid social on Facebook and Instagram, Spanish SEO in San Diego, Google Ads management in Los Angeles. For an overview of how we approach this work, see our advertising services.
Ready to talk it through? Request a consultation or call (619) 974-9580. You can also browse our case studies.
Frequently Asked Questions
Do you audit an existing Google Ads account before making changes?
Yes. We review structure, search terms, bidding, ads, and conversion tracking first, then recommend which changes to make and in what order.
Can you run Google Ads in Spanish?
Yes. We research Spanish keywords, write ads natively in Spanish, and send them to Spanish landing pages and forms so the experience matches the search.
Who owns the Google Ads account?
You do. We work inside your account with access you grant, so the history, data, and billing stay with your business if the engagement ends.
Can you limit Google Ads to the parts of San Diego County we serve?
Yes. We target by city, ZIP code, or radius and exclude areas you do not serve, then review location reports to keep budget focused.