Cupra

Cupra

Project Focus

#design, #strategy, #branding, #marketing

of increased interactions and followers on social media

increase, in visits to the physical branch

of returns on investment through paid media

Facing a new market, and no qualified potential customer base, CUPRA was looking for a partner that could grow and consolidate its presence in the automotive market.

#design
#strategy
#branding
#marketing

Challenge

CUPRA, a leading sports car brand under the Volkswagen Group, aims to expand and position itself in Mexico's untapped markets. Consequently, they've decided to open a new branch in Tijuana, Baja California.

With a new market, high competition and no qualified potential customer base, our client was looking for a partner that could drive this growth initiative and help consolidate its presence in the automotive market.

Approach

Post Media's vision centered on capturing CUPRA's essence and competitive aspects through various graphic and textual elements. These were utilized in their comprehensive research, which, when viewed from a 360° perspective, revealed areas of opportunity, identified profiles of potential qualified customers, and assessed their loyalty.

Our steps

Strategic Development

We began by crafting a comprehensive advertising strategy, laying the groundwork for subsequent steps.

Market Analysis

Through rigorous market research, we delved into competition trends, scrutinized social media dynamics, and evaluated the nuances of paid content.

Brand Embodiment

Using our insights, tailored advertising campaigns were launched, capturing the brand's essence and expanding its awareness and reach.

Optimization

The process was refined, harnessing automation and targeted strategies to attract and engage with the most qualified leads.

Working with CUPRA, we amplified sales opportunities by generating qualified leads, enhancing brand exposure, and securing a competitive market position.

In eight months, our partnership led to a remarkable 130% growth in interactions, foot traffic surged by 35%, and a 305% ROI from paid media was achieved.