Content Strategy
FAQs
Content Strategy
1. Why does my California Hispanic audience need a specialized content strategy?
- Key Data:
- 78% of CA Hispanics engage with Spanish/bilingual content daily (Nielsen)
- Content with cultural references gets 3.2x more shares
- Video consumption is 42% higher than non-Hispanic audiences
2. What content formats work best?
- Top Performers:
- Tutorial videos (e.g., "Cómo preparar champurrado" with local ingredients)
- Spanglish memes (For 18-35 age group)
- Testimonial podcasts (Featuring local Hispanic entrepreneurs)
- Interactive maps (e.g., "Mejores panaderías en tu barrio")
3. How do you localize content for different Hispanic communities?
- Cultural Nuances:
- Mexican-Americans: Family/religious themes
- Central Americans: Nostalgic home-country references
- US-born Latinos: Spanglish humor + bicultural identity
- Geo-Targeting:
- LA: Focus on entertainment/street culture
- Central Valley: Agricultural/immigrant narratives
4. What's your approach to bilingual content?
- Strategic Mix:
- SEO articles: Spanish for informational queries ("cómo abrir LLC")
- Social media: Spanglish for engagement
- Email: Language based on purchase history
- Tools We Use:
- SEMrush for Spanish keyword research
- Canva templates with Latino design aesthetics
5. How do you measure content performance?
- Key Metrics:
- Cultural resonance score (Comments/shares from Hispanic users)
- Spanish search rankings (Top 3 for local terms)
- Video completion rates (70%+ target for CA Hispanics)
1. How do you determine the right content for my brand?
We start with audience research and align content with your business objectives to ensure relevance and impact.
2. Can you work with existing content?
Yes, we can audit and optimize your current content, integrating it into a cohesive strategy
3. How do you measure content performance?
We track metrics like engagement, conversions, and reach to evaluate success and adjust strategies accordingly.
4. Is content strategy only for digital platforms?
No, we develop strategies for both digital and traditional channels to ensure a comprehensive approach.
5.How often will we review the strategy?
We recommend regular reviews, typically quarterly, to adjust tactics based on performance data and evolving goals.
Testimonials
Our clients love us
Outstanding and Professional Web Page design by Post Media. A pleasure to work with a company who took our vision and provided the best product.
Post Media, Maritza and Team really understood my business vision, my business goals and created a full branding service. As a Real Estate Consultant I receive many complements about our brand, logo and professional business image overall. Our brand created really stands out from the rest and its definitely worth it to invest in branding compared to many templates out there. Highly recommend Post Branding.
Working with Post Media has been great to increase presence & engagement on my social media platforms. The team’s expertise in digital marketing, innovative approach and outstanding service are invaluable to me. I highly recommend to anyone looking to take their digital footprint to a different level thru personalized treatment and strategies.
Post Media assisted in developing our website, and we were thoroughly satisfied with both the process and the final outcome. Their outstanding customer service, consistent follow-up, and expertise make Post Media an excellent partner for all marketing needs.
The team Post Media were extremely helpful and got things done efficiently. They assisted my business with the branding and was truly satisfied with the job. The team are talented and passionate professionals that do a tremendous job. They never onced fail to deliver our request and expectations.
I wanted to leave a review to share my great experience with the Post Media Marketing team. They created my brand image, company website and exceeded my expectations. I experienced great customer service and design team guided me step by step in the design and content process. Post Media Marketing is now recording live video content with me for social media platforms and can't wait to see the final product. I highly recommend Post Media for all your marketing needs.
Ready to transform your brand's content?
Let Post Media Marketing help you create impactful strategies that connect, inspire, and drive results. Reach out today and let’s start building content that makes your brand unforgettable.